The Morality of Veneers Dr AkivaTatz and Ethical Marketing – Confronted and Resolved


Dr Mervyn Druian / Dr AkivaTatz

The Morality of Veneers Dr AkivaTatz and Ethical Marketing – Confronted and Resolved
Tuesday October 15th

Mervyn Druian

Mervyn qualified at the University of Witwatersrand in Johannesburg in 1969.
After working In the U.K for two years he returned to South Africa for his military service in the medical corps achieving the rank of captain. Following release from the army Mervyn set up practice in Cape Town and served as a member of the board of the Cape Western Branch of the South African Dental Association. He emigrated to the U.K in 1983 and he immediately became involved with the Central and Northern Branch of the B.D.A serving as Honorary Secretary, as well as an active within the Metropolitan Branch of the B.D.A serving as President in 1993 and then chairing the Branch Council for almost 10 years. He is an Honorary Secretary/Treasurer of the British Dental Editors Forum for the past 20 years and a governor of Tel Aviv University. Currently he is serving as an International Director of the Alpha Omega Dental Organisation and is on the editorial board of FMC Publications.

Above all else he is an in demand speaker on the UK circuit and as an illustration of this, one his recent seminars on veneers was listened to by over 800 dentists
At present Mervyn is in practice with Dr Ken Spektor in North West London.

Dr Akiva Tatz

Rabbi Dr. Akiva Tatz was born in Johannesburg, South Africa. He studied medicine at the University of Witwatersrand and graduated with distinction in surgery. He spent a year in St. Louis, Missouri, as an American Field Service Scholar and subsequently returned there for elective work in internal medicine at Washington University.

He subsequently moved to Israel where he practised both in hospital and general medicine. Dr. Tatz undertook a number of years of Talmudic study and and became an in deamd teacher in jewish thought and medical ethics in jerusalem. He founded and is the Director of the Jerusalem, Medical Ethics Forum, with the purpose of teaching and promoting knowledge of Jewish medical ethics internationally.

He has written a number of books on the subjects of Jewish thought and medical ethics and Kabbalah . These include Anatomy of a Search, Living Inspired, Worldmask, The Thinking Jewish Teenager’s Guide to Life, Letters to a Buddhist Jew and Dangerous Disease and Dangerous Therapy in Jewish Medical Ethics, a comprehensive text covering critical and terminal illness issues, ethics of triage, and risk and danger in Jewish law.

His work has been translated into Spanish, Russian, French, Portuguese and Italian. He currently lectures on Jewish thought and medical ethics at the Jewish Learning Exchange in London and internationally and can often have five hundred to a thousand attendees at these events . Recordings of his lectures are widely distributed.

Lecture Summary:

It is interesting that at a recent day course given by one of the Gurus of Porcelain Veneers , the audience were encouraged by the lecturer to ‘come on board and join us improving peoples lives through the procedures which we perform’. This moral plea has been attacked and questioned in the literature in the well publicised articles on The Daughter Test and the Ethical Morality of marketing Esthetic Dentistry.

Dr Druian will present some of his cases showing how he feels that his work has in fact had a remarkable impact on the quality of life of his patients and therefore showing this to be a highly moral procedure. At the same time he will briefly present the argument against, through illustrating some failed cases. He will touch on what he believes is the correctness of his approach in marketing these procedures.

Rabbi Dr Akiva Tatz will then analyse the subject of veneers and the marketing of cosmetic dentistry and present the moral viewpoint from a Jewish perspective.

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